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The Canton Fair was bustling with people, and its brand charm attracted global merchants to stop and take a look

The successful conclusion of the 138th Canton Fair has left an indelible mark on global trade. This grand event, featuring 222 countries and regions and over 157,000 overseas buyers, is not only a showcase for advanced manufacturing but also a bridge for Chinese brands to engage in dialogue with the world. Among the over 25,000 exhibition booths, the booth of Shandong Carter Heavy Industry has always been the center of attention - on the first day of the exhibition, buyers rushed over to take a look and record the details of the equipment for repeated comparison. Behind this heat is the deep recognition of the "Carter Heavy Industry" brand by the international market, and it is also a vivid illustration of the global influence of Chinese manufacturing.

A brand-new model has made its debut, defining product value from the user's perspective

The CT17B and CT26B mini excavators, which made their grand debut this time, are the sincere efforts of Carter Heavy Industry to meet market demands. Every design feature is ingeniously tailored to address the specific pain points of users. For the refined operation needs of European families and agricultural farms, the CT17B adopts a flexible tailless design, enabling it to easily navigate through narrow spaces such as barns and fences. Equipped with a multi-purpose bucket, it can clear pastures, irrigate ditches, and dig trenches, all with just one piece of equipment, replacing multiple tools. For the frequent maintenance scenarios in municipal areas, the CT26B has won over many fans with its stable and reliable performance. The imported power system it is equipped with not only complies with the strict Euro V emission standards but also can adapt to tropical high-temperature and high-humidity environments, ensuring continuous operation without frequent malfunctions. Both models are equipped with a standard anti-overturning cab and CE safety certification, allowing users from different regions to operate them with peace of mind. This "user safety-centered" design concept is a direct reflection of the warmth of the Carter Heavy Industry brand. A purchasing representative who has been deeply involved in the European market stated: "We are not looking for cheap equipment; we are seeking reliable partners that can assist our customers.Carter's models have strong adaptability and low failure rates, which is why we continue to place orders."

Anchor the global market and build competitive barriers with brand strength

In the wave of China's manufacturing transitioning to "brand overseas expansion", Carter Heavy Industry has already completed the leap from "selling products" to "building brands". Unlike its peers who merely pursue cost-effectiveness, Carter Heavy Industry always uses international market demands as its compass, establishing a complete brand system of "demand insight - customized research and development - quality control - global services". According to the differentiated demands of different regions, the brand has formed a precise product matrix: strengthening environmental protection performance and intelligent control for the European market, optimizing durability and maintenance convenience for the Southeast Asian market, and upgrading the cooling system and dust protection for the Middle Eastern market. This "one policy for one region" customization capability has made Carter Heavy Industry's mini excavators become "bestsellers" in multiple overseas markets. Carter Heavy Industry has won the recognition of users from different cultural backgrounds with product language that meets their needs. Quality is the foundation of a brand. From the selection of key components to robotized automated welding, from strict tests before leaving the factory to the ultimate sealing process of the hydraulic system, every step is only to fulfill the brand promise of "long-lasting reliability". Even in the challenging environment of increased export pressure for excavators in 2025, this commitment has led to an increasing of overseas orders for Carter Heavy Industry，demonstrating a strong brand's ability to resist risks

With an original aspiration and a far-reaching vision, we connect global partners with brand warmth

The fruitful outcomes of the 138th Canton Fair mark a new milestone in the brand journey of Carter Heavy Industry. Global customers have flocked to us, and the growth trajectory of Carter Heavy Industry is a microcosm of the rise of Chinese manufacturing brands. In the future, the brand will continue to focus on customer needs, integrate more intelligent functions into its products, expand the adaptability of over ten types of auxiliary equipment, and enable the equipment to cope with a wider range of working scenarios. From the exhibition booths at the Canton Fair to construction sites around the world, Carter Heavy Industry firmly believes: The true power of a brand lies not only in the robust strength of its products, but also in its sincere commitment to growing together with customers. In the future, Carter Heavy Industry will continue to be based on Chinese Made as its core, with brand trust as the bond, and become the most reliable development partner for global customers.